Understanding SEO: Step-by-Step Guide
✅ Step 1: Understand How Search Engines Work
Before you can optimize for search engines, you need to understand how they function:
Crawling: Search engines send bots (spiders) to explore web pages.
Indexing: They store the content in a massive database.
Ranking: When someone searches, the engine finds and ranks relevant content based on 200+ factors (like content quality, speed, and links).
✅ Step 2: Keyword Research
Goal: Find what people are searching for related to your topic or business.
Use tools like:
Google Keyword Planner
Ubersuggest
Ahrefs / SEMrush / Moz
Look for:
Search Volume (how many people search it)
Keyword Difficulty (how hard it is to rank)
Search Intent (what the user is really looking for)
Example:
Instead of just “shoes,” use:
“best running shoes for flat feet”
“affordable hiking boots”
